Insider Secrets 2021: Not the Same 7 Wine Trends to Watch

Every year, you can read gads of wine trends lists that mostly share the exact predictions. At Case-by-Case Wines, we have our take on the trends this year.

wine trend celebration fun


Everyone’s ready to break out of isolation and celebrate a return to public spaces with actual human beings. So many of us have postponed important events or had low-key gatherings. We will celebrate once we reach the point where we can go out into the world! We’ll get together with our friends to drink the special bottles we’ve been saving. We’ll toast to fresh air and human contact with sparkling Rose, Piquette, and Pet-Nat bottles. We’ll plan weddings, birthday parties, and more. Put the light reds on ice, chill down the wine seltzers, and let the parties begin!

wine trend travel


Our desire to travel remains behind bars. But 2021 will bring some steps towards travel freedom as the vaccine spreads more widely. We’ll start by driving to local tasting rooms or a favorite local wine bar to enjoy in-person outdoor wine tastings. Later in the year, we may drive to a neighboring state to sample what they’re pouring. Or take a short flight to Texas, Missouri, Arizona, or New York State to learn the buzz. If travel doesn’t materialize, we’ll see virtual wine tours (see below.) Cheers!

wine trend digital wine events

Digital Wine Events

During 2020, the wine world went digital in a big way by necessity. Everyone knows Zoom now. Online wine events will continue in 2021, especially if travel doesn’t materialize. In that case, online events will get more creative and engaging. We don’t want the same events we had last year. Look for virtual wine tours and tastings, personalized private tastings for wine club members, or interactive tasting events that add in games, music, or art. Vino-tainment will take-off this year!

wine trend diversity


2021 will be the year we put our dollars where our voices are. We’re going to support Women-, African-American-, Asian-, and Latin-owned wine companies. From wineries to small retail shops, we’ll seek out minority-owned businesses. Search out a local tasting room or an online sommelier who lost their job in 2020. Ask for minority-owned wines at your local restaurants. Donate money to minority-owned distributors or importers. Don’t just talk about it. Take action!

wine trend online shopping

Online Wine Shopping

Our online wine shopping habits created in 2020 will continue and grow, no matter what happens this year. Instead of buying mediocre wine at the grocery store, we learned we could buy much better wine online for a bit more money. Shopping online allowed us to find wines we couldn’t find locally. We could compare prices. We saved money buying the case. And we didn’t have to lug heavy bottles home from the store. Keep on clicking!

wine trend food


While 2020 destroyed our ability to eat out at our favorite restaurants, it did force us to improve our cooking at home. When we realized we could order fabulous wine delivered to our door, we started recreating restaurant experiences at home. We expect this trend to continue. But, some days, we want to take a break from cooking, so we’ll still order out for delivery and pickup. We should see more restaurants adding canned wine, half-bottles, and low- or no-alcohol options.

wine trend specific wines

Specific Wines

Portugal and Rose Prosecco seem to be on most 2021 wine trends lists. But, we see more exciting options, such as Jura, South West France, and Austria. These wines offer surprising quality and value. Vermouth’s versatility will make it the ideal wine in 2021. Given the Australian wine industry’s challenging conditions, expansion in the U.S. will be a priority. We should see more of these incredible wines at more affordable prices. Ditto South Africa if the government sets them free.

Check out Case-by-Case Wines: great wines from around the world at unheard-of prices.

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